２月２日/ほっと一息な時間帯です。これから勤め先はもう一山あります。その前の貴重な数日間ですが、明後日は講演会で出掛けます。ただ今準備中です。講演会後、数社の相談にのります。お決まりの段取りですが、大変重要なことです。モノが市場に流れていくには生産の後の流通という問題があります。生産系のデザイナーは両方に精通していなければなりませんが、それに疎いのも事実。説得力のある相談会にしたいと思っております。流通は商品を消費者へ販売するための物・貨幣・情報の流れと考えると複雑です。もとは「流通分」という仏教で経典や教えを広めていくことを指したそうです。時代は変わっても、本質的には変わっていないわけですが、流通を熟知したモノ作りは新しい市場の獲得を可能にすると考えます。デザイナーと生産者、そして流通に精通した人が揃うとシステム的には上手くいくはずなのですが現実はそんなに甘くないわけです。国内だけでなく国際的に考えることは必要かも知れません。いまさら言うまでもありませんが、そういった意味で全体を俯瞰して、まとめられる人材は必要なのでしょう。但し、流通がイニシャティブを取るのは要注意の部分もあり複雑です。コミュニケーションが大事なことが見えてきます。実際、私が手掛けた案件でも流通業者の理解がプロジェクトの継続と訴求効果を高めています。一方が独走しない組織作りと話し合いが必要なのだと、つくづく感じ入っております。どんなことにも必要なことかも知れません。
February 2 /It is the time that is a breath relievedly.The workplace has one more climax from now on.For several days when then is valuable, it will go for a lecture the day after tomorrow.I am preparing that now.After a lecture, I am consulted about several companies.It is the usual preparation, but is very important.There is a problem called the circulation after the production so that a thing flows through the market.It is a fact the designer pro-production must be familiar with both, but I am ignorant about it.I think that I want to do it for a persuasive conference.It is complicated when you regard the circulation as a thing / money / information flow to sell an article to consumers.It seems to have referred to spreading the sacred book and teaching in Buddhism called “the style reduction to a common denominator” formerly.It is not strange essentially, but thinks that the making of thing which knew the circulation well enables the acquisition of a new market even if it changes in the times.When familiar people gather for with a designer and a producer and the circulation, it is good and should go systematically, but it is not so sweet actually.It may be necessary to think globally as well as the inside of the country.It does not need to say now, but it overlooks the whole in such a meaning, and a talented person that can gather up useful people will be necessary.But there is the part to watch out, and it is complicated that the circulation takes the initiative.It can see that communication is important.Actually, even as for the item which I dealt with, continuation and the solicitation effect of the project rise the understanding of the person of merchandising.If the other side is made with the organization which does not have its own way, it is deeply impressed utterly when each other’s talks are necessary.It may be the thing that is necessary for any kind of thing.
